08 Jul 09 Google Adwords: Are there Any Other PPC Programs Around?

PPC advertisement has opened the door to a new era in internet marketing. The search engines have come up with a way to make money from internet marketing. What are the effects of that?

Consider the old style of advertising. The company whose resources you were using to advertise, whether it was a television, newspaper, radio or webpage, would charge you a fee. For that fee your ad would be displayed for a set amount of time and anyone who wanted to could come see it.

Then somebody got to thinking and decided that this way of doing it was not quite fair for the internet; because not every ad medium has the same benefits. They also figured that if ads got a lot of viewings because the webpage it was showing on had a lot of net surfers come each day, then why not have both the page owner and the advertiser gain from that fact.

Of course, it wouldn't necessarily be good for business to simply raise the price for advertising; what if it didn't bring in extra business and the site developed a poor reputation?

So you see that is where ppc advertising comes from.

Advertisers write ad copy for a product or service and use keywords they selected and analyzed with care to see if they would be profitable. Then their ads are given to the search engines to display.

Every time that a web browser does a search for that specific keyword, the advertisement will be displayed. Every time the advertisement was chosen and an internet browser made the long trip from advertisement to web page the search engine would receive a fee, generally less than a dollar, and both parties would benefit from the deal.

The search-engines also took it a little further and let an advertiser who will pay more money per click to have their ads displayed on the top of the heap, thus receiving greater opportunity for viewing and greater quantities of traffic, and hopefully greater profits for the advertiser as well as the search engine.

If you ask anyone to identify a pay per click "ppc" advertising tool they are probably going to immediately fall back on Google and Google AdWords; however, Google is far from the only search engine to operate a pay per click marketing tool.

Here are some of the others: Yahoo, ABC Search, Search Feed, 7Search, MIVA, Findology, Microsoft Ad Center, and Ask.com. All of these also offer PPC advertising. A savvy advertiser will want to step away from the well-known world of Google's Adwords, and try their advertising skills in those less common venues.

About the Author

Kirt Christensen's dynamic style of AdWords Management as he managed over $612,000 of annual ppc advertising for clients, has them praising about him! http://managemypayperclick.com