08 Jul 09 Rake It In With the New, Improved Google AdWords

The guys manning Google Adwords have suddenly woke up and have begun seeing the light. They have realized that many advertisers are burning cash for Adword ads that are being clicked on by people who merely peep around the advertiser's site and then press the close button as if they saw a revealing pin-up of their mother-in-law out there. Then they have also realized that the current way of placing the Adwords ads by Google's affiliates chomps up on content space, and affiliates would be better off by integrating ads within the content.

So, the guys at Google have brainstormed and have come forth with two smashing add-ons to their Adwords programs - Pay-per-action and text link format, both of which you must ride on if you want to take out some cool cash. Here are the formats, explained in black and white:

Text link format

This is a bonus for Google's affiliates who feel that Google AdSense compromises on their content space by making them create special columns to accommodate the ads. Of course, they do not feel that it compromises on their "I don't want any of that filthy lucre" ideals, but that is another story.

In the new text link format, affiliates will be able to plug Adsense right into their content, even in the middle of a sentence, instead of creating columns on the web page! It's that cool! Google's ad will be appear as a link on a word forming part of content. Visitors to a website will be able to figure out if the word is a Google ad when they bring their mouse near it - you'd have experienced this on some site: when your mouse hovers around or French kisses a link, a small box pops out giving a small description. In Google's case the description box, which pops out, will say "Google Ad" or words to that effect.

This text link format may well spell the death of those pesky AdSense columns that were beginning to look as monotonous as Michael Jackson's pet chimp, Bubbles. Plus, visitors will get to see more content in the same space, making the sites look like good content-rich sites rather than as mere ad carriers who make some marginal room for content.

Advertisers will be benefited too because now their link appears directly into the content and will not be ignored as many AdSense ads are now days. Advertisers will be required to give their keywords to Google who will then spread them around - the exact modalities are yet to be known. But one thing is for sure - advertisers will indeed be in an advantageous position because now they are not boxing their ad into a column that will be ignored. Instead they are allowing their business name to be linked by the clever use of keywords. For example, MusicParadiso.com can be linked to the keywords "Music" or "CD", wherever they appear in the text. Pay per Action Ads

Can you ever imagine Google has introduced a model where an advertiser pays only if a visitor acts after clicking on his ad? It's amazing, but true - Google has introduced the beta version of the Pay per action advertising model for American advertisers and it should be up for grabs for the entire advertising community in a short while.

How it works is like this: 1. An affiliate places the pay per action ad on his website. This link can be placed in the new text link format. 2. The visitor to the affiliate's website clicks on the text link (ad). 3. The visitor is then taken to he advertiser's site where he is required to perform an action such as opting-in to a list or buying a product or whatever. 4. When the visitor performs the action on the advertiser's website, Google tracks it and bills the advertiser and debits the advertiser's account.

This is so much better than your regular pay per click model where you do get the feeling that you are pushing money down the drain because Internet loafers, who have no interest in your products, are clicking on your PPC ads for their perverted fun and joy because they want to burn a hole in your not-so-deep pockets. The pay per action model changes this old feeling altogether.

This model also reduces the click through fraud rate that happy-go-lucky affiliates are so fond of indulging in. The click fraud rate reduces when pay per action ads are combined with the text link format because the click-thirsty vandal has to go through the text to figure out if a link is really a genuine link or an ad.

Another great feature of the pay per action model is that it offers flexible rates - you can have one rate for a visitor signing up for a newsletter and another rate if he buys a product. This is oh-so-super for an advertiser! The pay per action ads can be displayed in the text link, image or the regular text formats.

These two new features introduced by Google will take Internet advertising to a whole new level. Not only they are music to an advertiser's ear - they also provide more meaningful content space to publishers and viewers and they work as well for affiliates too.

Only crib is that both these services are currently available only to advertisers based in the United States, but they will open up to the worldwide audience in time. So, hey, if you are based in America and you advertise regularly using AdWords, then you should not be reading this anymore - just head for Google and do what you have to get these two features going. And start raking it in.

About the Author

Pedro Murillo is an Internet Marketing expert who keeps his knowledge about affiliate marketing, Adwords, Adsense, copywriting and SEO sharped by writing interesting and useful articles .